“A Pickering man’s small gesture during the pandemic has sparked an online initiative. Sam Demma sent his friends a taco delivery to cheer them up. It’s now blossomed into the “Be Someone’s Taco” campaign, encouraging students to take small acts of kindness.” – CBC Toronto
“How one taco started an entire kindness movement. Sid is joined by youth speaker, Sam Demma, to tell the story behind ‘Be Someone’s Taco’ and talk about the power of small acts of kindness.” – Breakfast Television
“Youth speaker Sam Demma talks about his viral ‘Dear Class of 2021’ video to inspire graduates who’ve had their celebration plans dampened because of pandemic restrictions.” – Global News
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Sam Demma found meaning after a devastating injury by taking small, consistent steps to enact big change, and he now delivers that message across North America via virtual speeches and workshops.